brand development

The generational differences of modern consumers and jobseekers is huge. Boomers. Gen-X/Slackers, Gen Y/Millennials. Gen-Z-ers – they’re all different, and they demand different things from you before they’ll buy or consider coming to work for you. Your laser focus will always be on your primary demographics and target audiences, but you should also try to appeal to the variety of personalities and inherent mindsets that are looking at you, and make sure you cast your digital net wide enough to capture as many of them as you can. Members of the various generations of consumers view the world and absorb information very differently. Some will read the written word, while others are attracted to visuals like graphics and photos, and of course the younger set devours videos because they grew up watching and learning from them - and even creating them! Your Brand strategy should reflect these realities and deliver the experience in ways that appeal to the way various demographics prefer to take in information.